3 months ago

Digital Marketing Manager at BibliU

74% 40 hours / week United States (Remote)
Paid dental insurance
Flexible working hours
Paid health insurance
Paid parental leave

BibliU is changing the future of the multi-billion dollar textbook industry by transforming the way students and universities engage with learning materials. We’re looking for driven, creative candidates with a background in consulting or high-growth tech businesses. You will have the opportunity to work in a startup environment, directly contributing to the success of the company, which recently raised $10M in Series A funding. If you’re looking for an opportunity to accelerate your career at a high growth company with a high level of autonomy, we would love to hear from you.

You will be part of a team that pushes boundaries to provide the most efficient learning experience for academic content worldwide. BibliU has partnered with over 150 universities worldwide and works with more than 1,000 publisher partners to ensure students are receiving the content they need on day one of class. We are a growing team with over 50 full time employees based all around the globe.

The Role

We are seeking a data-driven, revenue-centric Growth Marketing Manager with experience in inbound and outbound marketing, including account-based marketing. Working from home with a diverse team across North America and Europe, you will play a key role in growing our North American markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the BibliU website.

Reporting to the Chief Marketing & Growth Officer, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning content management platform to higher education institutions.

We are seeking a data-driven, revenue-centric Digital/Online Marketing Manager with experience in digital marketing. Working from home with a diverse team across North America and Europe, you will play a key role in growing our North American markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the BibliU website.

Reporting to the Chief Marketing & Growth Officer, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning content management platform to higher education institutions.

Your responsibilities will include:

  • Collaborate on the development and execution of the growth marketing plan, optimizing the use of account-based marketing and online/digital marketing
  • Conceive, develop, and execute on multi-touch, online marketing programs and campaigns to drive qualified leads, in alignment with company goals
  • Collaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success rates
  • Champion the website, driving increased traffic through SEO/SEM and conversions through more engaging messaging, calls to action, and use of tech, such as chatbot
  • Regularly report program/campaign performance

Job requirements

  • 3+ years of work experience in similar role (B2B)
  • Bachelor’s degree (in Marketing or related field that developed research and writing abilities)
  • Experience with account-based marketing
  • Experience with online marketing
  • Experience with website strategy, including SEO
  • Business acumen
  • Proactive self-starter
  • Strong written, verbal, and interpersonal communication skills
  • Preferably: Proficiency with tools such as 6sense, Outreach, SalesForce
  • Preferably: Proficiency with LinkedIn Ads
  • Preferably: Experience managing agencies
  • Preferably: Experience of working in higher education