1 month ago

Director of Content Marketing at Shogun

70% 40 hours / week Worldwide (Remote)
Flexible working hours
Paid health insurance
Employee training program

We Are…

Shogun, and we’re on a mission to help people create the best eCommerce experiences in the world.

We were in the Winter 2018 batch of Y-Combinator, we just raised a Series A investment, we have over 14,000 active paying clients, and we’re preparing to launch a new product in 2020 (you can read more in Tech Crunch).

Our teams are fully distributed and global (check out our team page)! We have no office, so we are looking for team members that are comfortable with and motivated by the opportunity to work remotely.

We Need…

A highly analytical thinker with an audience-first mindset that’s well-versed in the ecommerce industry for the role of Director of Content Marketing. You should be an expert in understanding consumer trends and uncovering the needs of our audience that can be addressed through thoughtful content (written, video and audio content). You also understand content lead funnels and how to convert readers into customers and utilize data in formulating a campaign strategy.

The Director of Content Marketing will build and manage a team of content creators and work closely with a team of illustrators to create engaging content for our customer base.

In This Role You Will…

  • Orchestrate digital content strategies across all online platforms by implementing and managing a strong content calendar.
  • Serve as main editorial POC owner writing customer case studies, industry briefs, white papers, and other long-form assets
  • Create partnerships with co-marketing and tech partners to develop campaigns and bring awareness to Shogun Frontend.
  • Manage and author content with creative resources and SME’s to support the audience journeys for targeted customer segments
  • Ensure brand consistency in style, quality, and tone of voice
  • Drive top-of-funnel awareness and acquisition among target audiences.
  • Plan, produce and execute integrated content campaigns across all owned marketing channels.
  • Oversee the creation of content developing a scalable approach to drive speed, innovation, and iteration
  • Drive traffic and engagement that translates to sales and brand promotion.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Manage a team of writers and illustrators.
  • Implement SEO best practices.
  • Provide strategic communications counsel in partnership with the executive team.
  • Know which platform different kinds of content are best suited to.
  • Design and implement creative marketing strategies to disseminate content.

You Are…

  • Well-versed in the ecommerce industry, constantly following industry trends and keeping up with the latest technologies.
  • Possessing an editorial mindset that seeks to understand what audiences consume and how to connect with them
  • You lead by example. You are comfortable with simultaneously “rolling up your sleeves” and delegating.
  • Demonstrably strong in leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution and strong attention to details.
  • Able to develop innovative and inspiring creative solutions and experiences that span across web, mobile, video, and social
  • Experienced with online community building.
  • Data-driven and highly analytical.
  • Proficient with Google Analytics, SEMRush and Webflow.
  • Proficient with social media analytics.

You Have..

  • 7-10 years of working experience in content marketing with 3-5+ years leading content teams and developing strategies.
  • 3+ years experience in relevant SaaS, eCommerce tech, or web design/dev agencies industries.
  • Proven track record of exceeding growth goals in both individual and leadership capacity.
  • Demonstrated experience scaling teams with high performing content creators.
  • A data-driven approach to strategy and decision making.
  • Fluency with SEO and Analytics tools.
  • Proven collaboration skills, including the ability to work cross-functionally
  • Demonstrated high level of initiative and self-motivation; entrepreneurial
  • Passion for crafting great stories that produce results.
  • A knack for understanding and anticipating the types of content that will best serve our customer and prospective customer audience.

We Offer

  • Competitive salary
  • Benefits (vary by location)
  • A highly skilled and dedicated team that is fun to work with.
  • Remote work – We are a fully distributed team that works from anywhere with good internet.
  • Occasionally, we hire on a full time contractor basis to begin with. Team members enjoy the same opportunities for great compensation, full time positions, and consideration, regardless of location.