1 month ago

Marketing Manager at Smartling

74% 40 hours / week Worldwide (Remote)
Paid dental insurance
Paid health insurance
Paid parental leave
Retirement or pension contribution program
Unlimited paid holidays

We are looking for a full-time Demand Generation Marketing Manager for a remote, work-from-home position, anywhere in the continental United States. This position is a critical part of the team that is responsible for supporting demand generation campaigns to find future customers. You will be managing and executing marketing efforts as well as report on key activities and campaigns to drive demand. You’ll work closely with Sales, Business Development and Marketing teams to deploy product- and segment-specific campaigns and content using email automation, website, digital events, and more.

Tasks at Hand

  • Support our demand generation team through the development of fully-integrated, multi-channel campaigns both online and offline - from ideation through execution - including speaker recruitment, contract negotiation, list segmentation, and project management
  • Create and optimize Pardot and Drift Email nurture streams based upon areas of interest indicated by behavior as well as where our next customers are on their journey
  • Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption
  • Broadcast our product team’s newest innovations to generate demand within our prospect database and within the marketing and sales market
  • Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database
  • Understand where localization professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database
  • Measure and analyze dashboards in Salesforce, Pardot, Drift and other technologies to understand where opportunities for further optimization and engagement exists
  • Create landing pages, forms, header imagery, workflows, segmented lists – everything needed from end to end to run a successful campaign
  • You’ll work closely with the regional Sales, Business Development, and international marketing teams to deploy product- and segment-specific campaigns and content using email automation, website, blog, events, and more

Must Haves

  • Bachelor’s degree in Marketing, related field or equivalent experience is required
  • Minimum of 3 years of professional marketing experience including campaign, project, and event management
  • Solid knowledge of demand generation funnels and tactics used at each stage within the funnel.
  • Superior copywriting skills for landing pages and email nurtures
  • Clear understanding of how different components such as content, conversion optimization, social, email, SEO, PR all fit together
  • Experience with marketing automation tools such as Pardot, Hubspot, Drift or Marketo
  • Strong organization and time management skills, with the ability to maintain a high level of productivity autonomously
  • Being a strategic marketer who is creative, analytical, passionate, and proactive in terms of driving ideas and innovation to produce high quality leads for sales development reps and sales executives
  • A home office setup conducive for working remotely, and ability to work effectively as a remote team member

Nice to Have

  • Experience working at a start-up or B2B SaaS companies
  • Hands-on experience with Salesforce, Pardot, Drift, Zoom and Sendoso
  • Experience with content management systems

You are

  • Optimistic and works well within a team and across departments
  • Enthusiastic. A fun and energetic co-worker
  • Organized and can meet business objectives on time with high-quality work
  • Entrepreneurial and flexible, with a problem-solving approach
  • Self-starter with drive, initiative, and ability to take ownership of projects
  • Able to prioritize and multi-task several projects at once
  • Detail-oriented. Supremely well organized with attention to detail
  • A Team Player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally

What matters to Smartling?

To help our clients grow their businesses and to help you grow as an individual both professionally and personally.

  • Competitive salary and Employee Stock purchase plan
  • An opportunity to learn and advance your career
  • An energetic, value-driven, and fun culture and team spirit
  • Take a break when you need it – Flexible PTO
  • Medical, Vision, Dental, Life benefits for you and your family (including One Medical membership)
  • FSA/HSA and 401(k) plan
  • Paid parental leave