Postscript is building the world’s greatest remote organization by modernizing how brands communicate with consumers. We’ve created a best-in-class SMS marketing tool used by thousands of happy ecommerce stores. Backed by Y Combinator and Accomplice VC, Postscript is growing fast and looking for remarkable people to help scale the company.
This isn’t your typical product marketing gig. Postscript is a self-service first business and this is an extremely high-impact role. The ideal candidate will be excited to create positioning that resonates in the market and drive product adoption using a variety of channels.
The ultimate goal will be to drive adoption of our product & text messaging best practices. A mix of product & customer marketing. The perfect hire will be enthusiastic about gathering feedback from customers and understanding exactly what drives results so the right programs are orchestrated across various messaging mediums to customers.
- Create positioning, messaging, and competitive differentiation for Postscript that enable the sales, CS, and self serve teams.
- Collaborate with customers to build out new pages, research, case studies, testimonials, quotes, and other content of and for Postscript customers
- Build a lifecycle touchpoint strategy dedicated to moving prospects through the funnel and post-sale retention across multiple channels (Email, SMS, Push, Website, etc)
- Develop a customer advocacy program designed to drive loyalty and foster a community of ambassadors for Postscript
- Help message new features to our user base and improve adoption of existing features
- Own numbers and goals - manage pursuit and optimization of KPIs through A/B testing, measurement and optimization.
- Serve as internal expert on Postscript Product for GTM org
What we’ll love about you
- 3-5+ years experience in customer and product marketing for a software company
- Experience in driving adoption of new features
- Ownership based mindset - you dive in and get things done
- Strong written and verbal communication skills
- Experience with marketing automation
- Detailed and organized with the ability to juggle projects, collaborate internally, and hit deadlines
- Mastery of our ideal customer profile and the ability to introduce new Postscript solutions to them
- Strong user of the Postscript platform
- Analytical and numbers driven, but with a sense of what makes compelling/high converting content