1 month ago

Senior Product Marketing Manager at Buffer

78% 40 hours / week Worldwide (Remote) $142k - $168k / year
Paid health insurance
Home office allowance
Paid parental leave
Retirement or pension contribution program
Employee training program
Unlimited paid holidays

As the Senior Product Marketing Manager, you’ll be joining a team of marketers driving market awareness of Buffer’s brand and products and bringing new products and features to small businesses in partnership with the EPD organization (Engineering, Product, and Design).

Buffer’s primary way of acquiring new customers is via a direct, self-service model using the principles of Product Led Growth. Buffer does not have a sales team and relies on its strong brand, word of mouth, product-market fit, innovation, and marketing to grow its user base. While Buffer primarily targets small businesses – businesses of all sizes and prosumers worldwide rely on its publishing and audience engagement capabilities.

Our vision is a world with more small businesses that do good while doing well. As a Senior PMM, you will help broaden our core offer and create a stronger emotional connection with small businesses and audiences by highlighting what Buffer stands for as a company and brand beyond the product. You can read more more about our vision and values here. You will define how our company brand purpose informs new product initiatives and campaigns and use these campaigns to differentiate our brand.

We have big plans to better connect our company values of transparency and positive impact on the world with product innovation for customers in 2022 and beyond. We’re looking for a creative product marketer to drive generative research to better understand Buffer customers and use cases in order to deliver innovation to our growing user base. Working closely with the Design, Engineering, Data, and Product teams, you’ll find, execute, and grow the next significant growth opportunities.

Who You’ll Work With

In this role you’ll report to the VP of Marketing. Day-to-day you’ll work closely with other PMMs, the marketing team, product managers, and the data and advocacy teams. As a member of a marketing organization you will help shape Buffer’s overall go to market strategy, user experience for www.buffer.com (website), email campaigns and marketing collateral.


  • Drive market impact: Ensure cross-functional alignment and lead product and feature launches of Buffer’s essential tools for small businesses; create and drive comprehensive go-to-market plans for new features from audience definition, development of core value proposition, to launch and sustain through owned and in-product channels. Collaborate closely with product, design, engineering, data, and marketing and contribute to the ideation, research, discovery of new features and product improvements.
  • Be the message owner: Develop compelling narratives and positioning for each stage of the self-serve customer journey that differentiates Buffer against our competitors and communicates value to our small business users.
  • Become the Market Expert: Understand the ins and outs of the marketing tools SaaS landscape, conduct market analysis, be the company’s go-to expert, understand our competitors, and keep track of the evolving market landscape. Keep a strong pulse on the social media management landscape.
  • Build Compelling Marketing Content: Be the product’s messaging guru and work across our team to help develop the website, blogs, podcasts, and other external-facing content to ensure the right messages are hitting the right audiences. Guide the marketing and growth teams on nurture campaigns to achieve activation and conversion metrics.
  • Be the voice of the customer: Understand the needs, pains, and dreams of new users signing up for Buffer. Actively participate in discovery stages of product development work and contribute ideas and recommendations to the product roadmap. Keep your team focused and excited to solve customer problems by connecting the work they do to our customer’s success and our larger mission.


  • 5+ years of product marketing or growth marketing experience, with experience marketing B2B SaaS products to small business and prosumers.
  • Outstanding written and verbal communication skills: You love writing, have experience developing narratives and persuading people to try something new, and you care about producing content that will resonate with a broad global audience.
  • Prior experience working at product-led growth organizations and/or freemium business models is a big plus.
  • Successful track record of launching SaaS products; web products a must. Mobile or developer products (APIs) is a nice to have.
  • Experience working with a global team of marketers, product managers, data analysts, and engineers.
  • Strong customer focus and empathy.
  • Passion for creating a high quality marketing collateral and customer journeys with a keen eye for detail and intuitive user experiences.
  • Adept at pairing data with market intuition to always keep decisions moving forward.
  • Understanding of key SaaS metrics including MRR, Churn, LTV, ARPU, and how these metrics impact one another.
  • Bias towards action with an ability to drive results near term as well as the ability to zoom out and connect the day to day work to our larger mission.

What We Value

Clear communication, transparency, open-mindedness, empathy and patience are just a few of Buffer’s cultural values. We are looking for a person who understands this culture and will thrive within a team of people passionate about self-improvement, honesty and openness. Here’s a guide on how we strive to communicate with customers.

Working at Buffer is collaborative and positive thanks to our core values. We try to be “No Ego Doers” who are aware of our assumptions, and joining us means you’ll work together with the team in order to test and confirm our ideas. In our career framework, we choose to focus on the journey, the growth and evolution that is a career.