1 month ago

Senior User Acquisition Manager at The Dyrt

67% 40 hours / week Worldwide (Remote)
Paid dental insurance
Paid health insurance
Home office allowance

Job Title: Senior User Acquisition Manager

Reports to: CMO

Position type: Full time, Remote OK

About The Dyrt:

This role is equivalent to leading the Hotels.com growth charge at the height of the “dot com” boom — this time for camping, an industry people love. The Dyrt brings the camping industry online for the first time for the 80+ million Americans who camp. And as of 2020, The Dyrt is the #1 ranked camping app on both iOS and Android, with over 1 million user-submitted campgrounds, reviews, and tips — more than anyone else on the Internet.

We offer an amazing benefits package that includes:

  • Remote work environment so you can work from almost anywhere
  • Stock options
  • Health, dental and vision insurance
  • Incredible time off starting with 3 weeks of PTO your first year, 4 weeks your second year
  • Standard holidays off
  • Extra bonus week off between Christmas Eve and New Years
  • Paid camping opportunities (during working hours)
  • Competitive pay and signing bonus to set up your home office

Senior User Acquisition Manager Job Summary:

We are hiring an expert to own paid and organic user acquisition for our app and web platforms, which serve a market of 80 million campers across the U.S.

The primary function of this role is to drive free and paid user account creation on The Dyrt using app install ads and traffic ads across Facebook, Google and the App Store.

Essential Functions:

  • Own MAI (Mobile App Install), retargeting, and web subscription campaigns across Facebook, Google, Apple, and other paid channels
  • Conceptualize, develop, and execute user acquisition campaigns across paid, social, and partnership platforms
  • Evaluate current channel performance and recommend long-term strategies
  • Make key decisions for the implementation and maintenance of our MMP (Mobile Measurement Partner) across both paid and organic channels
  • Overhaul existing ads systems and execute new ad campaigns
  • Launch new campaigns in coordination with in-house design team
  • Generate progress reports, projections, and recommended improvements

Proven Experience With

  • Facebook Mobile App Install Ads
  • Facebook Traffic Ads with Ecommerce Purchase Objective
  • Google Universal App Campaign Experience
  • Google Search and Display Ads with Ecommerce Purchase Objection
  • Apple Search Ads Experience
  • Retargeting across Facebook, Google, and Apple
  • MMPs such as Appsflyer, Adjust, Singular, etc.

Requirements

  • Minimum 3+ years working in paid UA
  • Personally managed at least $1M in ad spend
  • Strong storyteller who understand the psychology of brand building, new audience building, and how ads work within the marketing ecosystem
  • Enthusiasm for The Dyrt’s mission to make it easier to find a campground online
  • Bachelors degree preferred